Category Archives: Marketing

True Nature

Humans are generally comically simple once the truth of their emotional decision making is revealed. What’s not simple is discovering them in the first place since we work surprisingly hard at generating a huge amount of rationalized complexity over top our … Continue reading

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Will Market for Beer

I’m a Scot. So I like a good value when it can be had. The other night I had to make an emergency milk stop at our superdupermarket. As I was rounding produce and bee-lining toward dairy, a beer box … Continue reading

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The Marketeers of Echo Park

Here’s an interesting WSJ article that illustrates very vididly something that we’re always on about here at Pure Marketing. If you want a big brand – better to use a rifle than a shotgun when it comes to targeting. Pleasing … Continue reading

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I Left My Lunch in San Francisco

Today we’re reporting to you live (with 2 day tape delay) from the 2011 Fancy Foods Show in San Francisco. The weather has been beautiful and the show floor is a potpourri of chocolates, nuts, cheeses, cured meats, flavored popcorns, … Continue reading

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