Author Archives: Tom Piper

In My Country

In my country, gas and electric lawn mowers will be shunned. That will make lawns smaller. Which will make house lots smaller and a little closer together. Which will make them closer to the city. Which will make metro freeways … Continue reading

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Gettin Real at Whole Foods

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My Geek Guilty Pleasure

Oh 12C, how I adore thee. Was there ever a more smart looking and elegant calculator designed? The landscape profile, the gold trim, the blue function keys that promised mysterious powers. Stacking, running, NPV and Delta %. It was the … Continue reading

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Earth Spin

The planet really needs a new press agent, ad firm, and some really good spin doctors. For years I’ve been trying to figure out how we went from the 1970s (yea!, Earth Day) to the 90s (Global Warming sucks) to now … Continue reading

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Zen Marketing

Big winter this year. Lots of snow, which I love. And when it snows, this is where I go. Out the back gate and into Red Rocks Park. 90 acres of trees, trails and amazing views. I don’t charge my … Continue reading

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Will Market for Beer

I’m a Scot. So I like a good value when it can be had. The other night I had to make an emergency milk stop at our superdupermarket. As I was rounding produce and bee-lining toward dairy, a beer box … Continue reading

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The Marketeers of Echo Park

Here’s an interesting WSJ article that illustrates very vididly something that we’re always on about here at Pure Marketing. If you want a big brand – better to use a rifle than a shotgun when it comes to targeting. Pleasing … Continue reading

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I Left My Lunch in San Francisco

Today we’re reporting to you live (with 2 day tape delay) from the 2011 Fancy Foods Show in San Francisco. The weather has been beautiful and the show floor is a potpourri of chocolates, nuts, cheeses, cured meats, flavored popcorns, … Continue reading

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Et Tu Howard?

So Starbucks has finally taken the logo plunge. Years after they began to dabble in everything from publishing, ice cream and even furniture – in one brief ill-considered reach –  they are trying to officially broaden the brand to, well, anything. … Continue reading

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Atlas Rides

Like many college students, I tried Rand a few times. But I didn’t inhale…too much. Hey, who doesn’t want to live free on the earth, and have our potential limited only buy the scale of our dreams, etc. etc. If … Continue reading

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