Monthly Archives: January 2011

The Marketeers of Echo Park

Here’s an interesting WSJ article that illustrates very vididly something that we’re always on about here at Pure Marketing. If you want a big brand – better to use a rifle than a shotgun when it comes to targeting. Pleasing … Continue reading

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I Left My Lunch in San Francisco

Today we’re reporting to you live (with 2 day tape delay) from the 2011 Fancy Foods Show in San Francisco. The weather has been beautiful and the show floor is a potpourri of chocolates, nuts, cheeses, cured meats, flavored popcorns, … Continue reading

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Et Tu Howard?

So Starbucks has finally taken the logo plunge. Years after they began to dabble in everything from publishing, ice cream and even furniture – in one brief ill-considered reach –  they are trying to officially broaden the brand to, well, anything. … Continue reading

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Atlas Rides

Like many college students, I tried Rand a few times. But I didn’t inhale…too much. Hey, who doesn’t want to live free on the earth, and have our potential limited only buy the scale of our dreams, etc. etc. If … Continue reading

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Highly Evolved Marketing

What really fascinates me about marketing is the psychology of it. People’s motivations to buy a brand are deeply rooted in largely emotional responses that have little to do with the rational arguments that marketers put forth as persuasion. The … Continue reading

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