Category Archives: Uncategorized
Good to Be Green
I’m an environmentalist. But like all modern Americans, it’s easier to preach than really practice. I drive a hi-mileage car, but wish I drove a Porsche. I yell at the kids to turn off lights, but we have a 50 … Continue reading
My Geek Guilty Pleasure
Oh 12C, how I adore thee. Was there ever a more smart looking and elegant calculator designed? The landscape profile, the gold trim, the blue function keys that promised mysterious powers. Stacking, running, NPV and Delta %. It was the … Continue reading
Earth Spin
The planet really needs a new press agent, ad firm, and some really good spin doctors. For years I’ve been trying to figure out how we went from the 1970s (yea!, Earth Day) to the 90s (Global Warming sucks) to now … Continue reading
Zen Marketing
Big winter this year. Lots of snow, which I love. And when it snows, this is where I go. Out the back gate and into Red Rocks Park. 90 acres of trees, trails and amazing views. I don’t charge my … Continue reading
Et Tu Howard?
So Starbucks has finally taken the logo plunge. Years after they began to dabble in everything from publishing, ice cream and even furniture - in one brief ill-considered reach – they are trying to officially broaden the brand to, well, anything. … Continue reading
Atlas Rides
Like many college students, I tried Rand a few times. But I didn’t inhale…too much. Hey, who doesn’t want to live free on the earth, and have our potential limited only buy the scale of our dreams, etc. etc. If … Continue reading
Highly Evolved Marketing
What really fascinates me about marketing is the psychology of it. People’s motivations to buy a brand are deeply rooted in largely emotional responses that have little to do with the rational arguments that marketers put forth as persuasion. The … Continue reading
